The White Company
Founded by Chrissie Rucker MBE over 22 years ago, The White Company has become one of the UK’s fastest growing multi-channel retailers and a leading lifestyle brand with over 56 stores across the UK: including high profile concessions in Harrods and Selfridges, successful e-commerce platforms for both the UK and US audience and in June of this year a New York flagship opened on Fifth Avenue. The quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products with British town and country heritage at its core. What started as a range of white essentials for the linen cupboard has gradually grown into the ultimate luxury lifestyle destination for the home, closet and children.
UK retail chain The White Company wanted a better-performing hosting platform for its $100 million annual e-commerce business. And it wanted the flexibility to easily deliver more capacity for peak trading periods and overall business growth, while supporting more agile development activity and reducing the number of suppliers involved in supporting the platform.
The Retail Cloud Team migrated The White Company’s SAP Hybris digital commerce website to our Digital Commerce Channel (DC2): a stable, scalable, high-performing AWS-based solution (utilising several AWS services including CloudWatch, Data Transfer, Direct Connect, Elastic Compute Cloud and Route 53) that can support The White Company’s future business vision. After a short and seamless migration project, we helped launch www.thewhitecompany.com. It’s now under the 24/7 care of our support teams.
The White Company has seen a 50% rise in platform performance, safe in the knowledge it can increase capacity whenever the need arises.